Friday, April 21, 2006

Hang up and drive!

The National Highway Traffic Safety Administration has just released the results of a year-long study (press release, full report PDF) aimed at quantifying the behaviors that lead to traffic accidents.
The 100-Car Naturalistic Driving Study tracked the behavior of the drivers of 100 vehicles equipped with video and sensor devices for more than one year. During that time, the vehicles were driven nearly 2,000,000 miles, yielding 42,300 hours of data. The 241 drivers of the vehicles were involved in 82 crashes, 761 near crashes, and 8,295 critical incidents.
The study results seem to conclusively show that most accidents are, in fact, preventable:
Nearly 80 percent of crashes and 65 percent of near-crashes involved some form of driver inattention within three seconds before the event. Primary causes of driver inattention are distracting activities, such as cell phone use, and drowsiness.
The report goes on to detail the effect of various types of distractions on the risk of crashes; cell phones were, of course, very distracting:
The most common distraction for drivers is the use of cell phones. However, the number of crashes and near-crashes attributable to dialing is nearly identical to the number associated with talking or listening. Dialing is more dangerous but occurs less often than talking or listening.
Factors other than cell phone usage also increased driver risk, incluing:
  • Drowsiness is a significant problem that increases a driver’s risk of a crash or near-crash by at least a factor of four. But drowsy driving may be significantly under-reported in police crash investigations.
  • Reaching for a moving object increased the risk of a crash or near-crash by 9 times; looking at an external object by 3.7 times; reading by 3 times; applying makeup by 3 times; dialing a hand-held device (typically a cell phone) by almost 3 times; and talking or listening on a hand-held device by 1.3 times.
  • Drivers who engage frequently in distracting activities are more likely to be involved in an inattention-related crash or near-crash. However, drivers are often unable to predict when it is safe to look away from the road to multi-task because the situation can change abruptly leaving the driver no time to react even when looking away from the forward roadway for only a brief time.
So, as the title says, hang up and drive. It might just save your life.

Reference

National Highway Traffic Safety Administration. April 2006. The Impact of Driver Inattention On Near-Crash/Crash Risk: An Analysis Using the 100-Car Naturalistic Driving Study Data. DOT HS 810 594. (press release, full PDF)
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